How sharing a challenge showed the strength in community - with James Cornish

James Cornish is SVP of international sales and partnerships at Vivo. He’s also a fitness enthusiast who turned his passion into a brilliant community fundraiser for NABS, bringing together people from across adland to compete in the ATHX Games fitness challenge to raise much-needed funds.

In this inspirational chat, James – still recovering after undertaking his 24-hour fitness challenge – discusses the brilliant impact of fundraising, not just in terms of money raised, but also on the industry community who come together to take part.

Key takeaways:

• Movement can help you to keep on top of your mental wellness, whether that’s CrossFit or taking a stroll.
• If you have a passion that you can turn into a fundraiser, other adlanders will want to join you.
• Tap into your contacts when you want to organise something – you’ll receive lots of help.

Resources

Got an idea for a community fundraiser for NABS?  Email our friendly team at: events@nabs.org.uk

NABS x ATHX Games

NABS Stranger than Summer

NABS Walk and Talk

What's on at NABS?

Transcript

Louise (00:02.722)

James Cornish is SVP of International Sales and Partnerships for Vivo. With over 20 years of experience in selling digital media, he's responsible for managing and growing Vivo sales partnerships across its international territories. Prior to Vivo, James worked for Virgin Media and Fox Interactive Media. And apart from being an adland legend, James is on the podcast today because he is a huge supporter of NABS, who has just organised a very impressive community fundraiser for us. And that's what we're going to be talking about today. That is also what James is recovering from as the event took place on Sunday. 

Welcome, James, to the NABS podcast. You are upright, you are alive and after the hardcore fitness challenge you organised for us and took part, in that is extremely impressive. How are you doing today?

James Cornish (00:54.512)

Thank you Louise, what a grand intro. I'm doing good actually, I'm doing good. I had a great time over the weekend. I was jaded and a little bit tired I'm gonna say yesterday. Felt a bit like jet lag. But body held up reasonably well for someone I think of my age. yeah, feeling reasonably good physically but yeah, just catching up on a bit of sleep and getting the energy levels back up again.

Louise (01:28.43)

Understandable. Well, we'll go into more details about what the challenge was in a minute. Just to say for now, it was a 24-hour fitness challenge, which you have to be made of strong stuff to do. And James certainly is. So before we go into the challenge itself, tell us about a mental wellness challenge that you've had to face.

James Cornish (01:48.384)

Yeah, I mean, a few in recent years, think, possibly the thing that brought it to my attention or sort of the management of my own mental wellbeing and health, probably no surprise, is exacerbated by, lockdown. I would say I'm reasonably well, I'm an active person. 

I enjoy being around other people, which is a good job because of my work. And I guess the restrictions on being able to access those sorts of things and do the stuff that's important to you and you like can become a bit overbearing. 

I think I'd probably previously taken a lot of what I do for granted, but when things that are sort of quite core to you are taken away or you don't have such easy access to.

I definitely felt a bit of a pinch, I'm going to say, 2020 and a couple of times, you know, throughout those sort of 18 months, two years, and realise what things I can do that are important for me, that put me in my best frame of mind and help me deal with, you know, what life throws at you. 

Yeah, I'd say that's the first time I've had a lot of clarity for myself around what's important on an individual level, to try and keep my head above water and do the things you want to be doing and be a good person at work, a good person at home, good person to yourself.

Louise (03:30.126)

Yeah, sometimes it does take cataclysmic events to make you reassess what's important and what's going to help you along. When you say you felt a bit of a pinch, can you talk a bit more about that? How it showed up for you, the stress around lockdown and not seeing people in the way that you like to see people.

James Cornish (03:46.544)

Hmm. Yeah, I am. I for me, it sort of manifested itself in a struggle because I was not allowed to go and do things I like. Specifically talking, like I do CrossFit. That's my outlet, I would say that's the sort of form of training I've been into for a number of years now and the gyms were closed down. 

I wasn't able to go and do things I like that made me feel good and I enjoy and a release and all that type of stuff. But gradually over months, I felt a bit of a burden on myself and then wasn't probably able to keep on top of all the challenges that I'd thrown at you in the normal way that I would be able to. 

And I remember one day specifically, as we were doing in those times, some friends arranged to meet in a park and have a beer or something and I went along and I just didn't really want to go. Normally I'd want to go and do those things. I went along and one of my friends asked me, said, how's the injury to your hip? I can't remember what it was at the time. And that just set me off, not set me off as in doing anything. Just, I almost couldn't answer that question. 

And I just turned around and said, “Look, I've got to go. I can't be here.” 

And I just cycled off and I, and I went home straight away and, that's reasonably unlike me to do that. As in, well, I've never done it before and I don't think I've done it since. But, yeah, I just didn't have the capability to really entertain that question at that time and be with my friends, which is I was attempting to try and do. 

James Cornish (05:35.823)

So yeah, that was a very clear manifestation of it getting a bit on top of me and being a bit overwhelming and me recognising in hindsight the main contributing factors towards that.

Louise (05:50.808)

So what is it that you've been able to do for yourself, that you've identified for yourself, as those actions to take to keep you supporting your mental wellness?

James Cornish (06:02.785)

I think that it's finding time and realising actually sometimes, you know, it's unselfish to be a bit selfish. And if I have to concede something that I would normally think that I shouldn't concede to just give myself that 45 minutes, that hour, that has, you know, overriding and underlying benefits that far surpass the concession of that amount of time. 

So just making sure that you're good and kind to yourself and you lean into the things you do. And for me, it’s whatever exercise, work, what that might be. For other people with different interests and passions and all that type of stuff, think that principle relates to whatever it is that's right for that individual person.

Louise (06:57.057)

Yeah. If heaven forbid, we were ever to go into a lockdown situation again, then what is the thing that you'd learned from last time that you would do? Let's assume all the conditions were the same, right? You can't go out, social distancing, all of that. What do you think is an action that you would take that might prevent you from getting to that place where you eventually get to see some friends and you just can't handle it?

James Cornish (07:23.501)

I think, well, I guess the reality of that situation was, I still could really kind of do a lot of stuff, but it wasn't what I was used to doing. So I always had this like, it's that or nothing. Whereas actually over time, I started realising, okay, well, it doesn't have to be, you know, the perfect idealistic version of what you think you need to do, but you can adjust accordingly and it might not be perfect, but actually still doing something is doing something within the circumstances and being able to just control that and give away. 

Okay. All right. It's, it's not the ideal situation, but it's better than nothing. And actually, if I can do that, I can lean into it in this way. And I think it's about preparation and mindset around that and perfect is not always possible. Good intention is enough and being at peace with that.

Louise (08:19.219)

Great. Yeah, it makes me think of when I was doing my step count in the kitchen. So I just put on a YouTube video. And then I just kind of step away. Not quite sure where my daughter was at the time. We tried to take it in shifts looking after her. So when I got a bit of time, I put I'd get some steps in.

James Cornish (08:38.69)

Yeah, that's exactly it. It's just finding a way, finding a way. It might not be, you might not be walking along like the coastline and seeing the sea and you know, those things, but you're getting the movement done and you're doing it within the confines and the circumstances and the context that you're in. And that alone, I think, gives you the benefit that you're looking for, or makes you feel at peace with at least you're trying and you're getting there and you're not going backwards.

Louise (09:12.395)

Yeah. And we talk a lot about at NABS, about your circle of control, your circle of influence. What are the actions you can take within any set of circumstances or the thought processes you can investigate that you have mastery over? So you may not be able to go to CrossFit, but you can do some push-ups. For example, like you, as you were saying before, it's coming to terms with, can modify and that's good enough. And how am going to modify and what can I actually control?

Louise (09:40.024)

Happily, we've all been released into the world, like the animals we are, and you are able to go to CrossFit, and how? Because you've just organised the most extraordinary fitness challenge to raise funds for NABS. 

Talk us through it. It's called the ATHX Challenge. It's just happened. You've just done it this weekend. Somehow you're not sitting in bath crying and eating Mars bars, which is exactly where I would be had I done 24 hours of fitness, but we are where we are, which is you being impressive. So how?

How did you go about organising this challenge and how did your experience of mental wellness lead you to organising and raising fantastic funds for us?

James Cornish (10:20.733)

Yes, I guess a few things to unpack there. Mid-last year I was thinking, and this sounds a bit high-minded, but I was like, I feel like I want to do something that's got some purpose to it. And I don't know, just that as a train of thought in the back of my mind, it's like, what can I layer into my life that would give me that?

At the same time, I think we went to the NABS summertime ball and I think maybe Sue and the team had come in to talk to our team about a lot of the work they were doing, which I knew about already, but it just sort of heightened my awareness around the support they were giving. 

And then I think like those two things seeded in my mind, like, okay, maybe there's a connection or there's a purpose there, and then I was like, what's the connection to it? And then I just thought about, you know, the journey I've just explained around my experiences over five years and actually putting those two things together. 

Okay, maybe with the mix of those sort of three thoughts in my mind, maybe there's a fitness or an activity or something we could do that could get people involved in that sort of surfaces that message of the correlation between being active and that helping you keep on top of your mental wellness. 

And actually what an amazing charity we could kind of do this for, to support and bring those three things together. So I thought, great, so that was sort of like the seed of the idea. Various things ran through my head, run up the Three Peaks, you know, like the Three Peaks Challenge. I can't remember, like other things, certain sort of CrossFit-y stuff and all that and I said, you know what, I need to find like a sweet spot here that's a good opportunity for us. 

And then I was like, I know some of the people, I know the guys that founded the ATHX Games, which is a relatively new, I think it's in its third or fourth year, sort of fitness concept experience. 

And I started talking to them and was like, hey, what if we were to do something that was along these lines and we sort of shaped the idea with those guys. They really bought into it and were really supportive of it. I spoke to Sue and the team at NABS, they said yeah, that would be great if you could do it. 

And I was like, all right, okay, I feel like this has got some legs. There's an event at the start of the year in January in London. I was like, okay, cool. I wonder if I could recruit a team within the industry so that it's not just sort of me and friends doing it actually, it's like our industry coming together, and we create like a new team which will be interesting, and great to meet new people and pull people together from a community point of view, and spread the message and sort of all sort of fell into place.

 It wasn't like a lightbulb moment, it's just like a series of things gradually came together and it's like, okay, actually this could work. So we did that.

Alongside kind of the 24-hour concept, was also opening it up so we could create more involvement and more community sort of participation. One of the heats on the Sunday morning of the event itself was open to people from media to come in and participate, and actually just by participating they could contribute to our fundraise and we got sponsorship for the 24 hour team. 

So yeah, I had like a quite a nice simple two pathways to get involved with it. I started the recruitment for the team in October. I gave myself four weeks to pull together a team of 12 people so that we then had a three month, November, December, January, like training phase, get everyone fit and ready and expectation around it sorted, give us time to do the fundraise, all the various sort of planning that goes into it and get it together and yeah.

We did the event on Saturday at the Excel Centre in London, started at noon on Saturday, finished noon on Sunday. And it was an amazing experience. yeah, I loved it. I loved the event itself, but I also loved the three, four months preceding into it. Planning it, working with people, meeting new people, getting everyone involved and getting the energy into it.

It was a really, really cool experience, and I think everyone had a good time doing it and so far we've done a pretty good job on the fundraise, which is great so we've still got a bit…

Louise (15:09.756)

You've raised around 23 grand so far haven't you?

James Cornish (15:13.703)

I think I just had a little look a second ago, we're about 27 as of this morning, and I know that there is, you know, I'd like to, yeah, I won't curse it, but yeah, there's a bit more to come. There's a bit more to come on top of that.

Louise (15:17.748)

Brilliant!

Louise (15:29.341)

Let’s be sure that there is, because I know how many people were supportive of this challenge and, and how impressed people have been across the industry that you've all come together to do it. 

So you've got the group of hardcore enthusiasts, including yourself, where it's 24 hours of different kinds of workouts. And then you've got your group of other people who coming along for a two-and-a-half-hour version of that. ATHX kindly sponsored the places for the two-and-a-half-hour people. So that’s how we raised funds there. 

And the 24-hour people, you all went out to your friends, colleagues, families and said, please sponsor me. And that's how you'll raise the money. So lots of people coming together for fitness and generosity there. And all for NABS. Why did you decide to raise money for NABS specifically?

James Cornish (16:19.021)

Because I'm aware of the support that they provide from a mental health perspective. So it's a clear connection into the event itself and how you know, what we were doing supports mental health really and therefore it's a perfect charity to give back to, supports our industry specifically. 

Yeah, I think it would never have been anyone else actually really. It's about showcasing the correlation between, in this example, physical activity and movement, moving and movement, whatever form that you like or enjoy and how that relates back to your mental health. 

The activation around it or the idea is intrinsically linked to that and NABS, the people who support that for our industry. Yeah, that's why.

Louise (17:21.857)

Yeah, absolutely. I think we're very much in agreement about that correlation between getting out and moving and boosting your mental health. So you may not be someone who wants to do 24 hours of intense Hyrox, burpees, et cetera, if you are great, I think this is for you, but you may be someone who enjoys a stroll, in which case, come to Walk and Talk. So that will also boost your mood, right? And there's so much research done on the link between physical and mental wellness that it…

James Cornish (17:41.441)

Exactly. Exactly that.

Louise (17:49.93)

…it does make absolute sense that we have these physical elements built into some of our events. What I'm also really interested in is how participating in the challenge itself can help to improve someone's mental wellness. Did you get any feedback from participants? And what's your own experience about the mood-boosting that you experienced preparing for the challenge and even on the day itself, like as hard as it was?

James Cornish (18:13.805)

Mm-hmm.

Louise (18:18.219)

How exhilarating or life-affirming it could have been.

James Cornish (18:21.451)

Yeah, I mean, it's early days since we finished, but I've definitely had some really cool conversations with people who have some participated, some in the 24-hour one, some who came and did the heat on the two-and-a-half-hour version on the Sunday morning, which, for clarity, is the actual event itself. It's like what the event was built for was to go and do a two-and-a-half-hour version, which is the way you really should do the event, I guess, yeah.

Louise (18:55.069)

Wait, so if it's supposed to be two-and-half hours, how come you extended out for a day? How did that happen?

James Cornish (19:00.525)

Well, that was the idea really, to activate it in a slightly different way to create something I thought that would be challenging and require a journey and effort for people to get there. And I appreciate that as one end of the spectrum, I think, but that was just one activation. And I think that was the one that we wanted to make, the one that we would ask people to for sponsorship. 

But you know, but I wanted to make sure we had sort of, to your point a second ago, like it's not just about sort of doing crazy and, you know, high intensity stuff the whole time. It's about whatever works for you. So I wanted to try and like make sure that we encompass that within the activation, albeit doing the two-an- a half-hour one is still relatively intense. But the messaging is there. The messaging is there.

James Cornish (19:59.393)

But sorry, back to your point. Yeah, I've had some cool messages and chats with people around, I guess, the process of being involved in it for three months, and how they felt, and how they needed it at the time and some pride having done it. 

And I've had some chats with people who've done the two and a half hour one, who were like, I loved it, I would do it again, I was always slightly anxious or intimidated about those type of things. 

And actually it really wasn't that, it was really, open, inclusive, positive, and people came away really energised by it. Through to someone I spoke this morning, who was like, what you've done is sort of energise me to go out running again. And I've been running again this year and I'm loving it. And I'm like, that's exactly what the intention was in, you know, just nailed. So across the piece, it's quite a sort of, yeah, it's heartwarming really.

Louise (21:05.069)

That's so great to hear. And there's definitely something about the power of community here, isn't there as well? Because at NABS, we really believe in the power of community. A lot of what we offer is based around bringing people together, whether that's bringing people together in one of our workshops for a learning experience or bringing people together for an absolute laugh, Stranger than Summer, the summer gala that you referenced earlier on and everything in between. The ATHX challenge that you've just organized is a great example of that.

Now to that end, we are really keen to get more community fundraisers such as yourself, getting people together to raise funds for NABS. 

Yes, NABS do organise NABS events, and we're really happy to have loads of industry people excited about those events and coming to those events. We also want adlanders to come up with their ideas and to fundraise for us as well. Not just to get much-needed funds for us, although yes, we need the money in order to keep going, but because we know how good it is for people to get together for a common goal. 

So what's your perspective on that? And also, what's your tangible advice for anyone who's thinking about running a community challenge? What do they need to think about? Where do they go for some hope and inspiration? And what's been the most positive aspects overall of the project for you?

James Cornish (22:28.108)

Yeah, yeah, it's about four questions here and I've forgotten the first one, broadly the themes around community. Yeah.

Louise (22:29.185)

There's quite a lot in one question, isn't it? Okay, so allow me to break it down. This is almost as hard as the ATHX challenge. So what's your advice for anyone who wants to run a community challenge? So maybe someone's listening to this and they may or may not be thinking of physical activity, right? 

Maybe they are thinking, but maybe they're not. Maybe they're like, well, I know that I could get 20 people together at work or across the teams that I work with. We could do something to raise money for NABS, but I'm not quite sure where to go from here. What should they do?

James Cornish (23:03.904)

Yeah. Well, the way I landed on it was like, am I passionate about? What do I believe is people will engage with, and will enjoy, and will reap the benefit from or see the benefit from? 

And I sort of started there because I knew if I could see that, and I could feel that, and I could pull people into that, then they would also hopefully see the benefits of that as well. I think I just had, personally, I had to start with something that was a passion point for me. 

And to your point again, like there are all sorts of different areas of life that give people their outlet, and everyone is different and you know, which is the great thing. So it's not just about what we've just done. It is about finding, cause there's all sorts of different passions and connectors of people and ways to find sort of shared interests. 

I would say, if you know it, and you believe in it, that no doubt there'll be other people out there in adland that have got the same passion and belief, and are waiting for you to create something that they can, you know, that other people can step in and benefit from and go, wow, you know, I love that, or I want to love that, or I'm more interested in that and I want to go and do that thing. 

Yeah, I guess start with what you believe. And I think, if you have that faith that there'll be other people out there that want to get involved, then actually it's a really positive, beneficial, incremental opportunity to be part of someone's, I guess, their life and their interests.

Louise (24:54.519)

I think it's also really good advice, because you have devoted a lot of your time and your headspace and your energy to getting the team together, to liaising with the ATHX team, to working with us on promoting the event, to the training, which has been no mean feat. If you didn't feel utterly passionate about the activity itself, or what you felt it was going to bring to all involved and to NABS, it would be very, very difficult to get through that, right? You've got to be, you've got to be in love with what you're doing.

James Cornish (25:21.676)

100% yeah, yeah, totally and yeah, entirely concur what you said like I was, you know, I did put my heart and soul into it and I was there on Sunday evenings writing training programmes for people, you know, so I had my head in a laptop on a Sunday, you know, all those things but that’s fine.

I loved it, and I wanted the message to spread, and I wanted people to be engaged, and I wanted them to have a great experience, and I wanted them to feel like they were getting fitter, and I wanted them to have the support they needed so that we could do this as well as we possibly could do. 

Yeah, but underlining your point that if you're passionate and you care and you believe about it, you can... you know, you're motivated to make it the best version of what it could be.

Louise (26:21.07)

Absolutely. I'm also thinking when is the James Cornish fitness app coming out? Writing training programmes for people at Sunday evenings. Yeah, 100%. The next Peloton is here people. We're looking at him. 

There's also something I've picked up on, on what you said about plugging into who you knew. So you knew the team at ATHX, and you worked together with them and they were extremely generous and funded a lot of places for us. It was 90 places they funded.

James Cornish (26:39.52)

Mm-hmm.

Louise (26:49.934)

Do you think there's something to be said for thinking about who you can tap into in your network in order to help you arrange whatever it is that you want to arrange?

James Cornish (26:59.209)

Yeah, 100%. Like I, you know, I couldn't have done this without them leaning in and they, yeah, to your point, they lent and they opened up the spaces for us, which is a commercial disadvantage to them because those spaces would be contributing to their event. Otherwise they got the Excel to stay open overnight for us on Sunday. They provided security, medical support. 

Like, you know, it was, I could have done this taking it to our local gym and just done it in there. And we could have done the same, gone through the same process and done it, but it would not have been the same as doing it as part of their consumer-facing event, with 3000 people competing over the weekend, and the energy that brought and the arena we were doing it in, and the support staff on the ground, and all those types of things just made it what it was, if you know what I mean. 

Yeah, it's definitely worth having to think where your passions might correlate with where you have a few contacts or whatever to get those things off the ground, 100%.

Louise (28:09.676)

Yeah, absolutely. So have a think about who you know, what they can offer in terms of support, infrastructure, exposure to the public at large. It's very similar to the... Sorry, go on.

James Cornish (28:18.9)

I was just going to say, I was also lucky, like that's one part of it for this channel specifically. But the other part is like, contacts that I have through the industry and lots of other businesses and people working those businesses were really supportive of me getting this off the ground and promoting it in their agencies, in their sales teams, you know, whatever it might be, like to help me try and find the 12 people initially and the board of people that are getting involved and spread the messaging around how you can come and sponsor this team and it's for these causes. know, contacts within my working life as well. I’m really grateful to loads of people for helping us get it promoted.

Louise (29:07.522)

Yeah, really good tip, and huge thanks from NABS to everyone who helped support, and to ATHX for getting this going, because it's been such a huge success. 

What do you think were the most positive aspects of the project for you? Aside from raising loads of cash for NABS, which we're so grateful for, and just getting a buzz off helping people to achieve their goals, you must feel a great sense of personal satisfaction, right? Like, the year's only just begun and you've ticked off a massive goal.

James Cornish (29:38.955)

Yeah, yeah, I'm, I'm really pleased with how it went. I've spent 48 hours sort of dissecting it in my mind and yeah, if you are, I'm a bit of a perfectionist, probably back to the original question you asked me around, like, something's taken away from you and it's like, that's perfect and that's what I have to have. You have to learn, like, it's not always possible. But yeah, I'm really pleased with how it went overall.

I'm proud of everyone that put their hands up and stepped in and got it done, which is great to feel that way after it and seeing how some of the people, where they started and how everyone got through it and we all finished it. 

One of the things, so my wife did it with me, Gabby did it. She was part of the 12 and we were sat at home and she was like, “It was amazing. Not one person moaned once in 24 hours about anything.” 

So was I like, “That's… you're right. No one did. They just sort of got on with it.” 

And that was, I was like, that's pretty cool, isn't it? And yeah, a couple of messages I've got from people have been, yeah, just made it all worthwhile, you know? Made it all worthwhile because I think they had a good experience and it, it, I've satiated something for them personally, being part of the team and having a focus for stuff. Yeah, I'm just delighted by that really.

Louise (31:16.398)

Those are two really great mental wellness support mechanisms, having a focus, getting together with other people, having something to strive for, coming together. It's all perfectly NABSy. So we're very, very proud of you. We're very, proud of everyone who took part and we're ever so pleased. 

I shall wait until your muscles have stopped aching before I ask you, if you're thinking of running this again, at the moment you need a good massage, James, but I'll just have one more question for you before you go and flop.

James Cornish (31:29.483)

Thank you.

Louise (31:46.318)

How does the adland community lift you up?

James Cornish (31:54.377)

Well, the way they rallied around this was amazing. So, to repeat myself a little bit on what we talked about a second ago in terms of just the people that advocated for, supported, sponsored, spread the message and were bothered to do so. Like, there's a lot going on. People have busy lives, and to just take time and do those stuff for me and to help me get this off the ground is really touching.

The people that were anxious around getting involved and coming being part of the heat on the Sunday morning. There's a few people in the team here who I practically bullied into taking part. And I encourage, yeah. And I remember the chat at the time was like…

Louise (32:38.702)

No, I'd say that you ask them politely, perhaps repeatedly.

James Cornish (32:48.706)

“I really think you're going to enjoy it. Don't stress. I just really hope you come away and go, actually, that was quite cool.” 

And that's exactly what they've all said. “I loved it. I'll do it again. It was not intimidating. It's a new dimension to something I've never thought about.” 

So that was cool. And then everyone who got involved and took part in the 24-hour challenge as well. It was our own little community during the event itself and in the build up to it, but it came together amazingly and I had a really nice moment when we finished at 12 o'clock on Sunday. 

We were just standing around, we had a little celebration, we'd drink and just chatting to people who had done either version and were all there together. And lots of people would put themselves through the ringer. Some people had been up for 24 hours and it was just a really happy, positive vibe and had some lovely conversations and that was quite... overwhelming in a good way. It was lovely.

Louise (33:50.191)

Awesome. I can feel it. Do you know, I can, I can feel it just listening to you. Look, I think that's such a brilliant uplifting note to end on. And if James runs it again, no pressure. And if you think you might be interested, look, you can hear it for yourself. There's just so much to be gained from taking part and maybe there'd be another community fundraiser that you want to set up yourself or join in with instead of this. It depends, whatever floats your boat.

Louise (34:19.448)

Keep your eye on the NABS website, but also if there's something that you want to do, get in touch with our events team for a chat. I will post the link in the show notes for you. James, you have been an absolute superstar, and it's been such a pleasure working with you on this particular fundraising initiative. And I shall keep my eyes peeled to see if you do it again. For now, please go and get a massage.

James Cornish (34:44.168)

And sign up.

Louise (34:45.27)

Yeah, I'm hoping that if you do it again, I hope I will be recovered from my injury because I would love to do it.

James Cornish (34:51.274)

Brilliant, brilliant, we'd love to have you. Thank you for having me on Louise, I appreciate it and thank you for supporting the initiative.

Louise (34:56.012)

You are so welcome. Our pleasure. Thank you for being such a fundraising superstar.

James Cornish (35:03.102)

Thanks, Louise.